Linecard is the software US food brokers and agencies run their business on. We start where the money lives — by reading the commission statements your principals send you, checking them against what the contract actually says, and surfacing every dollar that's been miscalculated, deducted without basis, or never paid at all. Then we keep going. The catalogue, the buyer relationships, the field intelligence, the audit trail, the operational data — all of it in one place, designed for how a broker's day actually works.
One industry. One platform. Deep in the corners that matter, modern in the architecture, honest about the journey.
The problem we exist to solve
A food broker represents brands to retailers and earns a percentage of what those brands sell. Every month, the brand sends a commission statement showing what the broker is owed.
But that's only the most visible problem. The deeper one is that brokers spend their day in five tools that don't talk to each other. Statements pile up in email. The catalogue lives in legacy software written before the iPhone. Deductions get tracked in a spreadsheet a junior admin maintains. Buyer intelligence sits in the head of the rep who built the relationship — and walks out the door when they leave. Sales orders flow through one system, accounting through another, EDI through a third nobody quite understands.
The cost shows up in two places. First as the money that quietly leaks — chargebacks paid without verification, statements with the wrong rate applied, deductions taken with no contractual basis, product that shipped through the distributor but never appeared on a commission statement at all. Sharp operators with decades of category knowledge lose real dollars every month to things they do not have time to look at.
Second as the time the broker doesn't get back — the Tuesday afternoons spent stitching together what should be one workflow, the institutional knowledge that lives only in spreadsheets and inboxes, the new hire who takes six months to be productive because nothing is in one place.
Linecard is the answer to both. We find the money. And we are the place the broker's whole operation lives.
What Linecard does
PDF, Excel, CSV — Linecard extracts the line items into a structured form so they can actually be checked.
Linecard reads the contract once and turns it into a set of rules. A deterministic engine then re-prices every line of every statement against those rules and flags where the math doesn't match — paid four percent instead of five, applied the wrong tier, missed a bracket.
In plain English, with the dollar impact, with the contract clause it violates. Auto-clears the ones that are legitimate so you only look at what actually matters.
Linecard compares the statement to a separate source of truth — your distributor report, your SPINS data, your brand's sales feed — to find product that shipped but was never commissioned. This is the money a statement-only check can never see.
Each finding becomes a claim ready to send. Recovered dollars feed a recovery ledger so you can see what's been found, what's been claimed, and what's been paid back.
Every statement you upload teaches Linecard about your portfolio. Unknown SKUs surface for one-click confirmation with full provenance. Your master catalogue stops being a setup tax and starts being a byproduct of finding money.
A buyer-intelligence layer built for how broker agencies actually work — decision styles, category signals, voice-captured field notes that turn into structured intelligence — so the knowledge in your top rep's head survives the day they leave.
Every change to a contract, a rule, a statement, or a SKU writes an audit event with who, when, and why. When a dispute gets contested, the evidence is right there.
This is what works today. The platform keeps growing. Customer orders, freight semantics, full EDI, and accounting integration are on the roadmap. Where we go next is shaped by what the brokers using Linecard tell us they need replaced from their legacy stack.
Why one platform, not five tools
The broker's tools were built across three decades by different vendors solving different problems. They don't talk to each other because they were never meant to. Modern software has shown what's possible when the catalogue, the deals, the customer relationships, the financial flows, and the audit trail all live in one system designed together. Toast did it for restaurants. ServiceTitan did it for home services. Procore did it for construction.
Food brokerage hasn't had its version of that yet. Linecard is it.
The architectural choice that makes this work is AI as the connective tissue, deterministic code at the load-bearing joints. Claude reads the contract and turns it into structured rules. Claude reads the statement and structures the line items. Claude reads the field rep's voice memo and turns it into a buyer signal. But the math that decides what you're owed is deterministic, traceable, and inspectable. There is no large language model guessing at your commission. There is a contract, parsed once, applied identically every time.
This is also why we exist for one industry. The data model of food brokerage — principals, retailers, buyer contacts, distributors, contract tiers, charge codes, distributor channels, sample shipments, slotting deductions — is specific enough that horizontal software can't represent it without compromise. We do not bolt food-industry templates onto a generic CRM. We build the operating system food brokers should have had a decade ago.
How we think about building this
AI reads. Deterministic code does the math.
This separation is the most important architectural decision in the product. The AI compiles a contract PDF into structured rules. A deterministic engine — code you can step through, test, and audit — applies those rules to every line. There is no large language model deciding what you're owed.
Independent verification at every layer that matters.
AI extraction is gated by a re-sum check. Statement totals are reconciled against the witness layer. When two sources agree, we trust them. When they disagree, we surface it for a human. We do not paper over disagreement.
Conservative with money, transparent with reasoning.
When Linecard auto-clears a deduction, it stays visible and reversible — not hidden, never silently dismissed. When the engine adjusts its expectations, it never lowers them just to hide a short. Every change to a money object writes an audit event. Auditability is cheap to build now and compounds in trust later.
Some things are not meant to be flexible.
Contracts are legal documents. Linecard will not let you edit a contract mid-reconciliation, because the moment you can, you can hide a finding from yourself or a partner. The friction is the point.
What we believe about how this gets sold and supported
Who Linecard is for
Food brokers and broker agencies in the United States — from solo operators representing a handful of brands to fifty-person agencies running multiple AE teams across regions. Owners who want to see what their team is recovering. Admins who reconcile statements and chase deductions. Field reps and account executives who carry buyer relationships and need a place to put what they know.
Brokers who are tired of reconciling by hand in spreadsheets. Agencies on legacy broker software older than some of their reps. Anyone who suspects they are leaving money on the table every month and has never had a way to prove it.
If you sell food in the United States on commission, Linecard is for you. Whether you're one person or fifty.
Where we are
The reconciliation engine is live: contracts compile into structured rules, statements are extracted from any format, and every line is re-priced and traced back to the contract clause that produced it. The independent witness layer is live — statement totals reconcile against an outside source of truth so that missing money, not just mispriced money, surfaces. The buyer-intelligence foundation is in place: principals, retailers, buyer contacts with decision styles and category signals, voice-captured interactions structured by AI.
The current build focus is on five pieces of work that turn what already works into something that closes its own onboarding loop: a self-constructing product catalogue that builds itself from statement uploads instead of requiring manual setup, drift detection that catches systematic rate erosion across periods, an editable allowed-codes interface that lets the auto-clear engine stop generating false positives, full audit coverage on every money-handling object, and dual-basis reconciliation that handles gross-versus-net contract variation. These ship over the next several months.
The work after that is the deeper operational layer — master products, normalized categories, unit-of-measure math, per-SKU sales analysis, payment sync with QuickBooks. Then customer orders, freight semantics, full EDI, and the general ledger cascade. The full operational stack, sequenced by what brokers using Linecard tell us they need replaced from their legacy software next.
We will not claim parity with twenty years of legacy software on day one. Where Naviteer and others have decades of accumulated correctness — order models, pick tickets, BOL — we are honest that we have work to do. Where the new architecture matters most — reading contracts, checking math, surfacing money, holding the operational graph in one place — we are already past them.
This is the beginning of the operating system food brokers should have had a decade ago. The brokers and agencies who join early shape what gets built next.
The founder
Linecard is built by Arslan, a software developer who kept meeting food broker agency owners who were quietly losing money to deductions nobody had time to check. Sharp operators. Deep relationships. Decades in the business. Losing real dollars every month to a workflow that hadn't been redesigned in a generation.
Linecard is the tool he would want if it were his agency. It is bootstrapped on purpose. No venture capital. The accountability runs to customers, not to a board. That is a deliberate choice, not a limitation — it means the roadmap is shaped by what brokers actually need replaced next, not by what makes a deck look bigger.
Email arslan@linecard.co. He reads it. He replies.
Get in touch
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Founder arslan@linecard.co
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